Three people in the company had revenue in their title. None of them owned the number. Marketing owned leads. Sales owned pipeline. Customer Success owned retention. Nobody owned the outcome. Each reported to the CEO. Each hit their metrics. The number still missed. The board's solution was predictable: hire a CRO. In practice, the CRO model fails more often than it succeeds. The CRO owns the number and controls none of the levers. This isn't a talent problem. It's a conditions problem. You're hiring integration without creating authority. Titles don't create alignment. Authority does.