October 31, 2025

COO searches fail more than any other C-suite hire, not because of the candidates, but because they expose founder phase issues that nobody diagnosed before the search began. When founders struggle to hire a COO, the search itself becomes a diagnostic tool, revealing ambivalence about delegation, unclear role definitions, and organizational conditions that would cause any hire to fail. Before evaluating candidates, evaluate the conditions. Every COO search is actually a founder diagnosis.








